Bachelor of ScienceManagement, Entrepreneurship, and Business Administration
MEBA is a high-quality business program advancing research at the intersection of innovation, leadership and entrepreneurship.
This Bachelor of Science program prepares the student for a successful career in the modern job market by teaching them how to recognize opportunities and create value in both new and existing organizations.
This program draws on three disciplines providing skills in Entrepreneurship, Managerial Decision Making, and Business Administration, and prepares the student to take leadership, management, and entrepreneurial roles in the public and private sectors. The student is taught skills such as strategic thinking, motivating and managing nationally and internationally diverse workforces, building and leading team efforts, negotiating successfully, and instituting planned change in organizations.
You may concentrate in: Digital Marketing, Digital Health, Business Analytics, Entrepreneurship, or you can create an individualized plan.
Harrisburg University’s Center for Innovation and Entrepreneurship
Becoming a successful entrepreneur is more than coming up with a great idea. It is about taking that idea and making it a solution that helps many customers. It is about listening to your customers, adjusting your product to fit their needs, and about coordinating a large business effort with suppliers, employees, and customers. This effort is called Innovation. The Entrepreneurship concentration will teach you business planning, team development, and problem solving. Within this concentration, you can have the opportunity to work with others that have started successful companies and potential investors through Harrisburg University’s Center for Innovation and Entrepreneurship to transform your idea into a new business venture.
Graduates of the Bachelor of Science in Management, Entrepreneurship, and Business Administration program are able to:
- Recognize business opportunities as competitive advantages;
- Perform goal-oriented business operations utilizing innovation, human capital, and emerging technology;
- Encourage teamwork to improve organizational performance; and,
- Apply ethical, legal, and social factors in multi-dimensional business settings.
- Digital Marketing
- Digital Health
- Business Analytics
Joseph Marc Zagerman, Ed.D. Assistant Professor of Management, Entrepreneurship, and Business Administration/MEBA Program Lead
Full Time Faculty
Instructor of Information Systems Engineering & Management
Corporate Faculty (PMGT)
Corporate Faculty (MEBA)
Instructor of Agile Methodologies & Project Management
Corporate Faculty (PMGT)
Corporate Faculty (GEND)
The program requires a total of 50-54 semester hours: a) 35 semester hours from the required Core courses; and b) 15-19 semester hours completed in one of the following concentrations: Business Analytics, Digital Health, Digital Marketing, Entrepreneurship, and Individualized. The semester hour value of each course appears in parenthesis ( ).
The goal of this course is to introduce entrepreneurship concepts by providing insight into entrepreneurial processes-from finding and evaluating good business opportunities to new venture start-up and growth issues-and entrepreneurial behavior, a critical success factor in new venture creation. The student will learn how businesses are structured and study data from business operations. The student will analyze and evaluate business data to make decisions. The student will learn how to use spreadsheets for analysis to make informed decisions, use written communication to justify those decisions, and deliver oral presentations to communicate those decisions.
The student is provided with analytical tools to understand and synthesize the most current applications of theories and concepts in business management and is exposed to the debate on the dynamic of busniess environment, evolving business models, economic systems, and scale of domestic and global competition in the market place.
The student learns the basic concepts and standards underlying managerial accounting systems. The student learns how to produce income statements, balance sheets, and cash flow statements. The student also learns how these documents describe the state of the firm in terms of revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The emphasis of this course is for the student to understand the internal operations of a firm and how those operations are reflected in documentation
Marketing is defined as the process of getting the right products to the right people, at the right place, time, and price by using the most effective promotional course of action. Marketing is also defined as providing goods and services that meet or exceed expectations of potential consumers’ needs and wants. The student will learn what makes a company embrace ethics in professional decision-making; what encourages corporations to become socially responsible; what the processes are for product concepts, product development, and types of consumer products and services; how companies research the market, configure market segmentation, and target their market; and how companies develop online marketing strategies in order to target consumers and businesses.
This course will provide the student with the skills and knowledge needed to employ research methodologies in a business setting. Traditional experimental and quasi-experimental approaches will be covered. The student will learn to use the scientific method to develop assessment tools, for market testing and product development, and to engage in targeted marketing.
This course covers the use of entrepreneurial capabilities to develop new ventures, products, and processes. These concepts can be used with start-ups or within an established organization. The student is introduced to some of the core concepts and analytical tools used in entrepreneurship as part of a strategy for growth, updating a company’s offerings, or developing totally new products. In order to instantiate these changes, the student will integrate services, markets, internal processes, quality, community relationships, and customer experience.
Modern organizations are characterized by constant change, market fluctuations, increased automation, and globalization. This course explores and examines the basic framework for leadership styles focuses on ethical leadership in times of change and crisis through use of case studies and examples. The course examines the behavior of individuals and groups in the modern global settings and concentrates on improving productivity, job satisfaction, team development and continuous improvement practices experiences.
To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student will examine critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.
The purpose of this course is to define fundamental legal terminology regarding contracts, torts, property, and wills, as well as differentiate between business ethics and legal issues. The course provides the student with foundational information about the U.S. legal system and dispute resolution and their impact on business. The major content areas include general principles of law, the U.S. Constitution, legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context.
The student will learn how to analyze firms’ financial statements and disclosures and determine how to use financial statements in valuation of a firm’s strategy and future. This course is very applied and uses data from a variety of sources, especially data generated from the student’s experiential projects. The student will acquire an understanding of both the “how” of accounting procedures and the underlying reasons “why” these practices are adopted. These skills are essential for pursuing a broad range of professions in management, analysis, entrepreneurialism, law, and finance.
This course prepares the student to analyze business information systems in the digital age and to build models and logical designs that can be implemented later. Emphasis is on understanding the business processes and business requirements and building conceptual models that help in the analysis of business requirements. Complex systems and to build designs and architectures that can satisfy the business requirements are discussed. The course emphasizes business process modeling, business patterns, object orientation, design patterns and component-based design approaches. Topics include modern system life cycles, project management, BRODE (buy, rent, outsource, develop, extend) strategies in system building, business system modeling, requirements analysis, conceptual design, architectures, physical design, and design for the modern mobile systems with security and integration considerations.
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