Ignite your ambition and unleash your creativity with our transformative business program designed to empower you to innovate, lead, and transform the business landscape, turning challenges into opportunities in an ever-evolving global business marketplace.
Unlock your potential to lead, innovate, and transform the business world with our Bachelor of Science in Business Administration.
This forward-thinking program is designed to prepare students for success in today’s competitive and rapidly evolving global economy. By blending technical expertise, analytical skills, and leadership development, our program empowers students to solve complex business challenges and drive impactful change. With specialized concentrations in Digital Health, Analytics, Entrepreneurship, Digital Marketing, and an Individualized option, students can tailor their education to align with their passions and career aspirations.
Through hands-on learning and cutting-edge coursework, you’ll develop critical skills such as strategic decision-making, managing diverse teams, fostering innovation, and implementing transformative solutions in organizations. Whether you aim to launch your own venture, lead in a corporate setting, or innovate within emerging industries, our Bachelor of Science in Business Administration provides the tools and knowledge to thrive. Join a program that combines a STEM-focused foundation with a commitment to advancing research and shaping the next generation of business leaders.
Harrisburg University’s Center for Innovation and Entrepreneurship
Becoming a successful entrepreneur is more than coming up with a great idea. It is about taking that idea and making it a solution that helps many customers. It is about listening to your customers, adjusting your product to fit their needs, and about coordinating a large business effort with suppliers, employees, and customers. This effort is called Innovation. The Entrepreneurship concentration will teach you business planning, team development, and problem solving. Within this concentration, you can have the opportunity to work with others that have started successful companies and potential investors through Harrisburg University’s Center for Innovation and Entrepreneurship to transform your idea into a new business venture.
As a graduate of the Bachelor of Science in Business Administration program, you will be able to:
Analyze business opportunities to propose strategic responses using appropriate business frameworks.
Apply management strategies, human capital concepts, or technology solutions to address operational challenges.
Demonstrate collaboration or team leadership skills in group or team-based setting.
Analyze ethical, legal, or social considerations in business decision-making.
Program Concentrations
Immerse yourself in the intersection of technology and healthcare. The Digital Health concentration equips students with the skills to innovate and improve patient care through digital solutions. You’ll explore topics such as health informatics, telemedicine, and data analytics to drive transformation in the healthcare sector.
Harness the power of data to inform strategic decision-making. This concentration focuses on analytical skills and tools necessary for interpreting complex datasets. You’ll learn to extract insights that drive business performance and make data-driven decisions, preparing you for a career in diverse industries where analytics is key to success.
Cultivate your entrepreneurial spirit and learn how to turn innovative ideas into viable businesses. The Entrepreneurship concentration provides practical knowledge in business planning, funding strategies, and growth management. You’ll develop the skills needed to launch and sustain your own venture in today’s dynamic marketplace.
Navigate the evolving landscape of digital marketing strategies and tools. This concentration prepares students to effectively engage customers through online channels. You’ll gain insights into social media marketing, search engine optimization, and content strategy, equipping you to lead impactful marketing campaigns that resonate in the digital age.
Tailor your education to fit your unique interests and career goals with the Individualized Option. This flexible concentration allows you to select courses across various disciplines, crafting a personalized academic experience. Whether you’re drawn to a specific industry or interdisciplinary approach, this option empowers you to define your own path in business.
Industry Highlights
Program Courses
The program requires a total of 50-54 semester hours: a) 35 semester hours from the required Core courses; and b) 15-19 semester hours completed in one of the following concentrations: Business Analytics, Digital Health, Digital Marketing, Entrepreneurship, and Individualized. The semester hour value of each course appears in parenthesis ( ).
The goal of this course is to introduce entrepreneurship concepts by providing insight into entrepreneurial processes-from finding and evaluating good business opportunities to new venture start-up and growth issues-and entrepreneurial behavior, a critical success factor in new venture creation. The student will learn how businesses are structured and study data from business operations. The student will analyze and evaluate business data to make decisions. The student will learn how to use spreadsheets for analysis to make informed decisions, use written communication to justify those decisions, and deliver oral presentations to communicate those decisions.
The main objective of this course is to introduce the current as well as emerging Internet and Web technologies that enable and drive the modern enterprises. The student is exposed to the key building blocks (enterprise applications, computing platforms, databases, and networks) of the modern Internet-Web infrastructure. Through experiments and examples, the main ideas of the Internet, the ISPs, wireless networks, Classical Web, Semantic Web, XML, Web 2.0, social networking, wireless web, and mobile apps are explained. The course exposes the student to the main apsects of web-based software development processes through simple hands-on projects. The student is introduced to the basic software concepts by developing simple web sites by using HML5 and CSS3 and then using Javascript, Java applets, XML and XSL to introduce more sophisticated features. The student also has an opportunity to develop a simple web portal that involves simple database queries by using SQL.
The student is provided with analytical tools to understand and synthesize the most current applications of theories and concepts in business management and is exposed to the debate on the dynamic of busniess environment, evolving business models, economic systems, and scale of domestic and global competition in the market place.
The student learns the basic concepts and standards underlying managerial accounting systems. The student learns how to produce income statements, balance sheets, and cash flow statements. The student also learns how these documents describe the state of the firm in terms of revenue recognition, inventory, long-lived assets, present value, and long-term liabilities. The emphasis of this course is for the student to understand the internal operations of a firm and how those operations are reflected in documentation
Marketing is defined as the process of getting the right products to the right people, at the right place, time, and price by using the most effective promotional course of action. Marketing is also defined as providing goods and services that meet or exceed expectations of potential consumers’ needs and wants. The student will learn what makes a company embrace ethics in professional decision-making; what encourages corporations to become socially responsible; what the processes are for product concepts, product development, and types of consumer products and services; how companies research the market, configure market segmentation, and target their market; and how companies develop online marketing strategies in order to target consumers and businesses.
This course will provide the student with the skills and knowledge needed to employ research methodologies in a business setting. Traditional experimental and quasi-experimental approaches will be covered. The student will learn to use the scientific method to develop assessment tools, for market testing and product development, and to engage in targeted marketing.
This course covers the use of entrepreneurial capabilities to develop new ventures, products, and processes. These concepts can be used with start-ups or within an established organization. The student is introduced to some of the core concepts and analytical tools used in entrepreneurship as part of a strategy for growth, updating a company’s offerings, or developing totally new products. In order to instantiate these changes, the student will integrate services, markets, internal processes, quality, community relationships, and customer experience.
Modern organizations are characterized by constant change, market fluctuations, increased automation, and globalization. This course explores and examines the basic framework for leadership styles focuses on ethical leadership in times of change and crisis through use of case studies and examples. The course examines the behavior of individuals and groups in the modern global settings and concentrates on improving productivity, job satisfaction, team development and continuous improvement practices experiences.
To capture the high level of complexity under which strategic management takes place, this course predominantly uses the case method to examine how general managers create and maintain a competitive advantage for their organizations. The student will examine critical strategic issues confronted by top executives of organizations, as well as take a general management and a multi-functional approach to these strategic issues by using all the core business functions.
The purpose of this course is to define fundamental legal terminology regarding contracts, torts, property, and wills, as well as differentiate between business ethics and legal issues. The course provides the student with foundational information about the U.S. legal system and dispute resolution and their impact on business. The major content areas include general principles of law, the U.S. Constitution, legal systems, the relationship between law and ethics, contracts, sales, torts, agency law, intellectual property, and business law in the global context.
The student will learn how to analyze firms’ financial statements and disclosures and determine how to use financial statements in valuation of a firm’s strategy and future. This course is very applied and uses data from a variety of sources, especially data generated from the student’s experiential projects. The student will acquire an understanding of both the “how” of accounting procedures and the underlying reasons “why” these practices are adopted. These skills are essential for pursuing a broad range of professions in management, analysis, entrepreneurialism, law, and finance.
This course prepares the student to analyze business information systems in the digital age and to build models and logical designs that can be implemented later. Emphasis is on understanding the business processes and business requirements and building conceptual models that help in the analysis of business requirements. Complex systems and to build designs and architectures that can satisfy the business requirements are discussed. The course emphasizes business process modeling, business patterns, object orientation, design patterns and component-based design approaches. Topics include modern system life cycles, project management, BRODE (buy, rent, outsource, develop, extend) strategies in system building, business system modeling, requirements analysis, conceptual design, architectures, physical design, and design for the modern mobile systems with security and integration considerations.
Becoming a successful entrepreneur is more than coming up with a great idea. It is about taking that idea and making it a solution that helps many customers. It is about listening to your customers, adjusting your product to fit their needs, and about coordinating a large business effort with suppliers, employees, and customers. This effort is called Innovation. The Entrepreneurship concentration will teach you business planning, team development, and problem solving. Within this concentration, you can have the opportunity to work with others that have started successful companies and potential investors through Harrisburg University’s Center for Innovation and Entrepreneurship to transform your idea into a new business venture.
