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In this age of big data and analytics, intuition based on experiential learning often gets overlooked in this data-driven or data-informed environment.  Harrisburg University of Science and Technology’s Dr. Jay Liebowitz tackles this topic in the attached articleHow Well Do Financial Executives Trust Their Intuition, which he wrote in collaboration with Brad DeVos, Director of Programs, AIER.

Dr. Liebowitz serves as Distinguished Chair of Applied Business and Finance at Harrisburg University.  The attached article targets financial executives to explore their intuition-based decision-making phenomenon.

The article builds on research covered in the book, How Well Do Executives Trust Their Intuition.  In this age of Big Data and analytics, the knowledge gained through experiential learning and intuition may be taking a back seat to analytics. However, the use of intuition should not be underestimated and should play an important role in the decision process.

How Well Do Executives Trust Their Intuition covers the Fulbright research study conducted by an international team of editors—including Dr. Liebowitz

The main question of their investigation is: How well do executives trust their intuition? In other words, do they typically prefer intuition over analysis and analytics. And equally importantly, what types of intuition may be most favorable looking at different variables? The research utilizes survey and biometrics approaches with C-level executives from Canada, U.S., Poland, and Italy.

In addition, the book contains chapters from leading executives in industry, academia, and government. Their insights provide examples of how their intuition enabled key decisions that they made.

This book covers such topics as:

  • Using intuition
  • How gender, experience, role, industry, and country affect intuition
  • Trust and intuition in management
  • Trusting intuition
  • It’s a matter of heart
  • Leadership intuition and the future of work
  • Creating an intuitive awareness for executives
  • Improvisation and instinct.

The book explores how executives can use intuition to guide decision making. It also explains how to trust intuition-based decisions. How Well Do Executives Trust Their Intuition is a timely and prescient reminder in this age of data-driven analytics that human insight, instinct, and intuition should also play key roles.

Additionally, Dr. Liebowitz has a new book, Developing Informed Intuition for Decision-Making, coming on August 6th, 2019.   This book examines how to develop the main traits that are necessary to become an “informed intuitant”. Case studies and examples of successful “informed intuitants” are a major component of the book. “Intuitant” is someone who has the intuitive awareness to be successful. “Informed intuitant” indicates that the individual/decision-maker not only applies his/her intuition but also verifies it through using data-driven approaches (such as data analytics). Some of this work resulted from research examining how well do executives trust their intuition.   More information is found online at

Click here to read the article.  More information on How Well Do Executives Trust Their Intuition is found at