If you want something done right, you’d better leave it to a geek. That’s the message behind a multi-year marketing campaign by Harrisburg University of Science and Technology that highlights how its students are changing the world through science, technology, and research.
The campaign features billboards and television, including two spots that will make their debut in this year’s Super Bowl in the HLLY market.
“From the faculty to the students, we fully embrace what it means to be a ‘geek,’ and we wear that title like a badge of honor,” said Harrisburg University President, Dr. Eric Darr. “We also know how important our students are to local businesses. Harrisburg University students are the source code for local startups and coveted employees in the STEM industry due to their ability to hit the ground running.”
The campaign was created by Harrisburg advertising agency, Pavone. It kicks off on Super Bowl Sunday and will run through March in various central Pennsylvania markets.
“‘Leave it to a Geek’ is more than just a student recruitment campaign,” said Pavone Chief Creative Officer, James Madsen. “We wanted to create a campaign that also spoke to the central Pennsylvania community and to businesses throughout the region. We wanted to remind people that we have a world-class science and technology educational institution right here in Harrisburg and it’s attracting and creating world-class talent.”
Specific topics emphasized in the campaign include Harrisburg University’s top-ranked Esports program (by ESPN) and the university’s title as the number one STEM university in the nation as awarded by Corporate LiveWire. The campaign also focuses on innovative projects created by its student, including an app that helps fight Pennsylvania’s opioid crisis by connecting physicians, rehab facilities and patients.