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Elevate Patient Care with CX and AI

In the ever-evolving landscape of healthcare, the integration of cutting-edge technology and exceptional patient experiences has become crucial to providing efficient and patient-centric care. This course, “Strategic AI and CX in Healthcare,” explores the intersection of Customer Experience (CX) principles and Artificial Intelligence (AI) applications to revolutionize the healthcare industry.

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About the Program   –   Enroll Today!   –   Curriculum   –   Instructors   –   Contact Us


About Program

About the Program

The Strategic AI and CX in Healthcare is designed for healthcare professionals, administrators, technology enthusiasts, and anyone passionate about leveraging AI and CX to optimize patient outcomes, streamline operations, and elevate the overall quality of care. ​You’re guided by industry experts to use frameworks and practices developed by top companies, as you solve your real-work challengesrn


Enroll Today!

8 Modules Online ($4,995)

Rolling Admission – Start Anytime

  • ​Start today – conveniently self-paced learning!
  • Includes your Course Workbook & all course materials.
  • Enjoy hands-on projects & interactive discussions.
  • Earn your Certificate of Completion in just 8 weeks!


Strategic AI and CX in Healthcare Curriculum

The Strategic AI and CX in Healthcare program encapsulates an interdisciplinary curriculum that intertwines thought leadership in healthcare, cutting-edge AI strategies, and practical frameworks, all within eight comprehensive modules. Led by seasoned industry professionals, the course offers participants firsthand insights and guidance based on real-world healthcare scenarios.

Tailored for healthcare professionals, administrators, and technology enthusiasts, this program serves as a gateway to understanding and applying AI and CX in healthcare. The course will include CX and AI Strategies Implementation Plan ​pre-filled with references, advice, and supporting materials that are relevant to the field of CX and AI in Healthcare. You will infuse the plan with your vision, goals, insights, designs, and initial programs, all of which will be used to drive
success for the organization.

Participants will conclude the program with not just theoretical knowledge, but also actionable plans and a certificate demonstrating their commitment to personal and professional growth in the healthcare industry.

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Module 1 – Introduction to Strategic AI and CX in Healthcare

This module presents the essential intersection of Customer Experience (CX) and Artificial Intelligence (AI) in the healthcare sector, focusing on how AI enhances patient-centric care and optimizes healthcare outcomes. Participants will gain insights into how AI is transforming healthcare delivery and patient experiences.

  • Explore CX and AI synergy in healthcare.
  • Examine AI’s enhancement of patient care.
  • Understand AI’s evolving healthcare impact

Module 2 – Strategic AI Integration in Healthcare​​​​

Learn the art of integrating AI into healthcare strategies to boost patient engagement and care quality. This covers ethical considerations and best practices of AI deployment, focusing on optimizing healthcare delivery with AI tools.

  • Learn AI integration for patient engagement.
  • Optimize healthcare delivery using AI.
  • Study ethical AI deployment practices.

Module 3 – Patient Journey in the Digital Era​​

Investigate the transformation of the patient journey in healthcare through digital and AI innovations, focusing on how these technologies enhance the overall patient experience. Learn to adapt and optimize digital strategies for patient-centric healthcare services.

  • Analyze digital effects on patient journeys.
  • Discover AI’s role in patient interactions.
  • Enhance patient experience digitally.

Module 4 – Data-Driven Healthcare Decisions

Utilize AI for better interpretation and analysis of healthcare data, leading to data-driven insights for improved patient outcomes. Explore tools and techniques for making informed healthcare decisions using AI analytics.

  • Utilize AI in healthcare data analysis.
  • Achieve improved outcomes with data insights.
  • Explore AI analytics for decision-making.

Module 5 – Innovative Healthcare Solutions

Foster healthcare innovation using AI technologies to develop solutions for unique patient care challenges. This module emphasizes applying creative and technological approaches to solve real-world healthcare problems.

  • Foster AI-driven healthcare innovation.
  • Address patient care challenges with AI.
  • Apply creative solutions in healthcare.

Module 6 – Building Strong Patient Relationships

Explore AI tools and techniques for building enduring patient relationships, focusing on AI’s role in communication, trust-building, and patient engagement. Learn methods to enhance patient satisfaction and loyalty with AI-driven approaches.

  • Build lasting relationships using AI tools.
  • Enhance communication and engagement with AI.
  • Boost patient satisfaction through AI.

Module 7 – Fostering a Patient-Centric Culture

Concentrate on creating a culture that prioritizes patient care, augmented by AI technology. Learn to implement organizational changes that support a patient-first approach, understanding the importance of employee engagement and training in this environment.

  • Create a patient-first culture with AI.
  • Implement patient-centric organizational changes.
  • Engage employees in patient-centric practices.

Module 8 – Managing Change in Healthcare

Tackle the challenges of implementing AI in healthcare, with a focus on managing change to improve CX. Develop leadership and management skills to guide healthcare organizations through AI-driven transformations that enhance patient experience and CX.

  • Overcome AI implementation challenges.
  • Master change management in AI adoption.
  • Lead AI-induced organizational changes.

Capstone Project: CX and AI Strategies Implementation Plan

The CX and AI Strategies Implementation Plan is a comprehensive, customizable 15-page guide designed to elevate patient satisfaction and outcomes in healthcare through patient-centric and AI-driven approaches. It provides expert advice and resources for developing and implementing strategies that focus on understanding patient needs, enhancing experiences, and fostering continuous improvement in healthcare organizations.​

Program Instructors & Content Experts

​​The esteemed faculty serving as content advisors and instructors for the course are recognized experts in their fields. Whether their contributions come through teaching, creating innovative materials, mentoring students, or advising on course content, they bring a unique blend of vision, inspiration, and practical skills. Together, they challenge your thinking, enhance your performance, and help you excel in your role.

eric greenberg

Eric Greenberg

Eric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He’s committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.

Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations.

With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies.

Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law.

Stephene Klein

Stephene Klein

Stephene Klein is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master’s degrees – an MBA, MPH, and MPHA – from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.

Outside of academia, Stephene has consistently made a global impact. She is a Gold Medalist, Storytelling Writing Award Winner (2024), and the recipient of the Global Vision Award for Brand Strategy (2023). She was also the featured cover story of South Florida Magazine (2021), and has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 500+ Advisory Board meetings, annually, shaping the strategic direction for over 10,000 CxOs and senior executives worldwide.

With over 20 years of award-winning business development and engagement marketing experience, coupled with more than 15 years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing, and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments.

Tiffany Craft

Tiffany Craft

Tiffany Craft is a global business leader specializing in international expansion, strategy, marketing, and advertising. She has successfully driven growth for brands like Calvin Klein across Latin America, Asia, and Europe, leveraging cultural insights to boost international revenue.

With expertise in strategic partnerships, retail, media, and entertainment, Tiffany has developed innovative marketing initiatives that enhance brand engagement and visibility. Her ability to merge traditional and digital strategies has led to award-winning campaigns and impactful business growth. Tiffany excels in fostering partnerships, leveraging digital innovation, and integrating AI to enhance efficiency. A sought-after speaker and mentor, she champions a culture of belonging and strategic transformation in global business.

Contact Us

For all program questions and information, please contact Heather Brown (program manager), who is best suited to answer your questions.
If you have a question specific to Harrisburg University, please contact Professional Education at Harrisburg University.

Heather Brown – Program Manager
Zschool and Harrisburg Partnership Program Manager
Email: hbrown@execed.hc.edu
Phone: (717) 200-4412 ext 80

In partnership with Zschool
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Zschool Partnership FAQs

What is Zschool?

Zschool Provides Impactful Professional Education Courses

At Zschool, we collaborate with universities and corporations to coordinate, develop, refine, market, and facilitate exceptional professional education programs. We combine the academic rigor of a university with the real-world practicality necessary to generate a return on investment.

​As a full-service educational partner, we deliver exceptional, highly engaging curriculum to professionals, across a variety of industries. We bring together educational programs and fortune 500 corporations for a unique partnership that provides mutual benefit and growth.

Our mission is to provide the best learning experiences possible! ​We don’t take our mission lightly. At Zschool, we work hard everyday to make sure our offerings are current, relevant and incorporate the best frameworks – and also superior participant experiences. We strive to set our programs apart from others. We believe that learning should be engaging, thought-provoking, hands-on, and awesome – thereby fostering loyal advocates.

Who should attend these programs?

All are invited! Each program is designed for both individuals and teams who want to achieve personal growth, influence change at their company, and who are empowered to drive new initiatives. Topics are interdisciplinary and are appropriate for those at all levels, including leadership and management roles throughout the organization. And it doesn’t make a difference which department you’re in – all departments can participate, such as human resources, sales, marketing, product design, IT, finance, operations, and legal.

When do the programs begin?

You can start immediately! The online programs are offered as rolling admissions, meaning you don’t need to wait to begin.

Do I receive academic credit?

No. Sorry, at this time, we’re not offering academic credits for program completion.

How long will it take to complete a program?

These online programs can be completed on your own schedule. We suggest completing at least one module a week, finishing in eight weeks. Overall, average time spent is from 24 – 32 hours (depending on the projects you pick to work on).

How much time should I expect to spend on each module?

Plan to spend approximately 2-3 hours for each module. This time will include watching videos, completing exercises and joining in the discussions.

What is the online learning experience like?

You’ll enjoy the freedom and flexibility of a self-paced course as you work through the Harrisburg University certificate programs online. Unlike other online courses comprised solely of reading and tests, your online learning experience Includes:

  • Learn by doing approach.
  • Easy-to-use learning platform.
  • Short Video presentations that can be replayed and revisited as needed.
  • Engaging activities and exercises that reinforce your new skills, and are downloadable for multi-purpose use.
  • Knowledge challenges to test your learning.
  • Interactive discussions with peers and instructors.
  • Professional plans of action to take back to your organization.
  • An official university-backed certificate after completion.
  • Inbox access to instructors and teacher aides.
  • Helpful templates, eBooks, workbooks, posters and more, all included.

Are there any prerequisites or work experience required?

No, there are no requirements.

What type of technology and skills do I need for the online class?

For online courses, certain skills and up-to-date technology are needed to successfully complete the programs. This includes:

  • Computer or tablet with Internet access
  • Up to date browser, such as Chrome, Firefox, Safari, etc.
  • Microsoft Word or equivalent
  • Microsoft Excel or equivalent
  • Microsoft PowerPoint or equivalent
  • Adobe PDF Reader

​Is there an application fee?

No, there is no application fee or per-admittance processing. Simply enroll using the “Register & Pay” option above.

What is the cost of the programs?

The price includes all course materials and, if online, access to the Executive Education Online Learning Portal. (The Learning Management system we used is called “Canvas”.) Group discounts are available for teams of three or more individuals.

I would like a corporate program for a large number of my employees. Who should I contact?

For corporate programs, group discounts and company-exclusive learning portals, contact Jodi Sporn at 561.972.0808jsporn@zschool.com