Bachelor of ScienceInteractive Media

This foundational course introduces the student to the essentials of visual computing, graphic design, web technologies, and more, focusing on skills such as image manipulation, HTML/CSS design, interactive experiences, and 3D modeling. Designed for aspiring creatives and digital innovators, it offers a hands-on approach to  exploring various design disciplines, setting the stage for specialized advanced studies. IMED 110 is the gateway for the student to unlock their potential within the interactive media landscape.

This course will introduce the student to computing by creating and manipulating digital media. In the course, the student will create expressive media by manipulating computational materials (like arrays and linked list). The student will manipulate images by changing pixels, create sounds by iterating over samples, render linked lists into music, and create artifacts like collages, music, and digital video special effects.

Interactive media encompasses a broad range of disciplines, technologies, processes and experiences. This course will introduce students interested (and enrolled) in the primary areas offered in the Interactive Media program including interactive experience design, media production, and digital games design. This course will be co-taught by several IMED faculty members based on their areas of expertise.

This Digital Photography course is designed to introduce three major components of digital photography: camera mechanics, image composition and digital photo editing. Students will learn to confidently control the photographic process and produce a portfolio of work that has been carefully imagined, executed, edited and presented. A digital SLR camera and Adobe Creative Cloud license are required for this course.

This course unveils the strategic art of persuasive writing in the realm of marketing, guiding the student through the nuances of crafting compelling copy that transcends mere storytelling. This course delves into the core principles of copywriting, emphasizing the creation of content that captivates and entertains but also prompts the reader to act. The student will learn the foundational elements, objectives, and methodologies for developing impactful copy that enhances brand visibility, encourages consumer engagement, and drives campaign success. Through a structured step-by-step process, this course equips future marketers with the skills to create attention-grabbing content that effectively communicates the value of an offering.

This course immerses the student in the vibrant world of digital media production, offering a unique blend of creativity and practical application. This course is structured to provide an engaging hands-on environment where the student is tasked with producing a diverse range of digital media projects. Utilizing state-of-the-art hardware, cutting-edge software, and versatile web-based tools, the student will cultivate the creative and critical thinking skills essential for thriving in digital production careers. Additionally, this course encourages the student to pursue the Adobe Certified Professional certification, adding a valuable credential to their professional toolkit. By the end of this course, the student will have not only developed a robust portfolio of digital works but also prepared themselves for advanced opportunities in the digital media landscape. This course is a pivotal step for the student aiming to excel in the digital production domain.

The fundamental theory and practice of new media is explored in this course. It prepares the student for creative expression and technology application in all aspects of multimedia for effective message communication, whether it is for a specific product, a game or entertainment site, instruction, or eCommerce. New and emerging interactive digital media is used to create, store, transmit and sell products and services. The student may work on a project to enhace a local employer to recruit and expand business. Offered Semester II (Spring), annually.

This course focuses on analyzing, managing, producing, and deploying interative media projects. Topics include: initial planning, proposal writing, information architecture, interface design, project management, user testing, and installation. The student develops various project ideas and presents a final design concept to potential museum, hospitality, theme park or government agency client. Software, hardware, and resources vary based on technical aspects and unique aesthetics of an interactive encounter. Offered Semester II (Spring), annually.

This course evaluates design and development procedures used across creative industries. The student is introduced to effective team and process management procedures utilized through the lens of interative experiences and software development. These topics are further developed through guest lectures, collaborative learning exercises and the development of individual project plans, which primarily focus on the people, pixels, and processes used in interactive media development.

This course is an upper-level production course focusing on the creation of innovative, workable prototypes using a variety of interactive techniques and emerging technologies. New media (games, digital simulations, mobile applications, and social experience design) is the latest development genre and are analyzed as cultural artifacts. The aesthetics of user experience, personal interaction, and delivery systems are covered along with an analysis of leadership techniques used in independent and AAA production firms.

IMED 455 is a studio-style practicum crafted to arm graduating undergraduates with the real-world skills and experience needed to thrive in digital marketing careers. This course offers an immersive dive into actual projects and scenarios, providing the student with an in-depth understanding of industry best practices, the latest emerging trends, and the professional standards expected in the digital marketing field. Through collaborative group projects, sessions with guest speakers from the industry, and networking opportunities, the student will gain practical experience and begin to build a solid professional network. Designed for those on the cusp of launching their careers, IMED 455 lays the groundwork for professional success in digital marketing.

The goal of this course is to introduce entrepreneurship concepts by providing insight into entrepreneurial processes-from finding and evaluating good business opportunities to new venture start-up and growth issues-and entrepreneurial behavior, a critical success factor in new venture creation. The student will learn how businesses are structured and study data from business operations. The student will analyze and evaluate business data to make decisions. The student will learn how to use spreadsheets for analysis to make informed decisions, use written communication to justify those decisions, and deliver oral presentations to communicate those decisions.