MG 108 Where Great Ideas Come From

The Focused Innovation Technique (FIT) is a tool designed to help you take charge of your brainstorming meeting, and get to ideas-and from ideas, to action. Brainstorming gets a bad rap because we often think that creativity has to be free flowing and less structured than a regular meeting. The truth is, creativity is helped by structure, just like almost every other human endeavor. The Focused Innovation Technique was developed to help technical professionals find new solutions to complex problems. So often our goal is to think out of the box. However, the box is the very real constraints we all face in our day to day reality.