HCID 515 SERVICE DESIGN

Businesses maintain a competitive edge by offering a combination of products and services. How well interactions with a product go for users can determine the success or failure of the product. This course will discuss creating successful product service systems (PSS), and how to create desired outcomes for customers that are also valuable to the business. Service designers are at the forefront of carrying out research to answer these questions. In this course, the student will learn service design frameworks and research methodologies that tackle these service design prompts and usability issues. Class sessions will consist of lectures, discussions, sketching, design thinking exercises, presentations, and critiques. Work will be done individually in the first two assignments and in teams for the final assignment.