BUAD 354 Integrated Marketing Communication

In today’s business communications landscape, both agencies and individuals need to possess expertise in professional marketing practices and mediums. Integrated marketing merges all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing and social media, through a mix of tactics, methods, channels, media and activities into a unified user-centric strategy. Through critical evaluation and marketplace analysis, learners will apply theories, utilize frameworks, examine case studies, and integrate marketing practices in both team and individual projects.