ANLY 590 Digital Marketing and Analytics

Digital marketing has revolutionized how organizations connect with their target audiences. Coupled with the power of analytics, businesses now possess tools to measure, refine, and optimize their marketing strategies. This course bridges the gap between theoretical marketing principles and data-driven decision-making. The student will explore key digital marketing channels, the latest trends, and the analytics methods essential for crafting impactful campaigns in today’s fast-evolving digital landscape.