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The Center for Innovation & Entrepreneurship (CIE) at Harrisburg University of Science and Technology has partnered with AAA Central Penn to host a hackathon where teams can win up to $25,000 in prizes.

Hacking 4 Design, set to take place at Harrisburg University from 10:30 a.m. to 5 p.m. on Nov. 1, 2022, is a sprint-like event in which innovators and others including domain experts, technologists, project managers, and more collaborate intensively to design a 21st-century digital customer experience for AAA Central Penn members.

“We are excited to be partnering with CIE to drive innovation and diverse thinking across the region,” said Jodie Daubert, President/CEO of AAA Central Penn. “We firmly believe that this event will accelerate our efforts to enhance our service excellence and attract a new generation of members.”

Participating teams will be asked to design an experience that works for clients who prefer brick and mortar interactions and the personal touch, while also appealing to customers who prefer a digital environment. The designs also will introduce and expand products and services to attract a new generation of AAA members.

“CIE is excited to partner with AAA to bring to the region a hackathon, which is proven to be one of the best tools for innovation,” said Jay Jayamohan, CIE Executive Director. “The hackathon is one giant brainstorming session with the goal of allowing people to break away from their day-to-day to turn on their innovation muscles. We hope every innovative organization and educational institution in the region will take advantage of this opportunity by sending a team.”

Teams interested in participating must register by Oct. 25. To register and for more information, please visit the following link.

ABOUT CIE

Center for Innovation & Entrepreneurship’s (CIE) mission is to empower innovators to build successful ventures by providing the infrastructure and resources, with a special focus on serving the underrepresented minority. Unlike other programs focusing on pie-in-the sky pitches delivered over an accelerator program, we provide the support and infrastructure to build his/her idea in a thoughtful way with the guidance of the right kind of experienced entrepreneurs.

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