Strategic Artificial Intelligence Program
Harrisburg University has partnered with Zschool to offer learners asynchronous learning opportunities.
Enhance your ROI by implementing AI
About the Strategic AI Program
Harrisburg University’s Strategic AI Program is designed by industry experts for professionals to use AI frameworks and best practices developed by top companies. You’ll be immersed in practical projects and real work challenges as you apply principles and techniques to drive AI innovation. Be ready to roll-up your sleeves and apply new skills in this hands-on, interactive course.
Enroll Today!
8 Modules Online ($4,995)
Rolling Admission – Start Anytime
- Self-paced
- Strategic AI Portfolio & all course materials
- Hands-on projects
- Interactive Discussion boards
Strategic AI Curriculum
The interdisciplinary curriculum packs thought leadership, strategies, innovative frameworks, and peer discussions into eight modules. Industry professionals lead you through the program while sharing their real-world expertise and guidance.
Whether you’re a tech enthusiast, a business professional, or simply curious about the future of AI, this course offers you a comprehensive and approachable learning journey. During the course, you’ll enjoy the Strategic AI Ultimate Toolkit, with OVER 60 assessments, eBooks, worksheets, templates, discussion posters, and guides. All to help YOU succeed in this growing field.
You’ll walk away with knowledge, plans ready for implementation, and a certificate that shows you’ve invested in yourself and your career.
Module 1 – Introduction to Strategic AI
Learn the fundamentals of AI. Understand how to use AI in the workplace and the potential pitfalls when it goes wrong for a business. Uncover best practices for implementing AI in a business setting and how to maximize the benefits.
- Discover how AI technologies can transform your business and improve customer engagement.
- Understand how AI is transforming the workplace and improving efficiency.
- Identify what AI is and what it is not, and the pitfalls of implementation.
- Explore the steps to take to maximize the impact of AI in your business.
Module 2 – A New Strategic Framework for Applying AI
Discover the various types of AI functions and the best opportunities for businesses. Identify and address business needs that can be solved with AI. See the impact on the customer experience and how AI can enhance the customer journey.
- Uncover the functions of deep learning and machine learning and how to apply them.
- Leverage tools and technologies to streamline processes, optimize operations, and make better-informed decisions.
- Create personalized and engaging interactions that drive loyalty, increase revenue, and influence future trends.
Module 3 – Embracing AI’s Disruptive Power in Your Job
AI has disrupted many jobs across various industries, and this trend is likely to continue. However, new job opportunities have risen in a variety of fields. Learn how to adapt to this disruption to remain competitive in the changing job market.
- Discover ways AI is effecting the functions of a job.
- Examine AI-powered insights to make informed decisions and drive your organization forward.
- Learn why creative, emotionally intelligent, and critical thinking roles may not be affected by AI advancements.
- Explore generative AI and its immediate effects.
Module 4 – AI’s Disruptive Power Across Industries
The industry impact of AI is affecting the way businesses operate. Leaders must approach decision-making differently. Learn the importance of identifying the immediate impact of AI on your business and how to adapt to these changes to stay competitive.
- Understand how to leverage AI and use automation to reduce costs.
- Learn how automation will streamline processes and boost efficiency.
- Create a plan to use technology ethically and effectively and mitigate disruptions.
- Discover ways to transition employees into new roles and boost your company’s competitive advantage.
Module 5 – Using AI for Creative Innovation!
Dive into the applications of AI in creative areas (marketing, product development, design). Leverage the latest trends to innovate with new and exciting products and services. Then, experience an AI workshop to fuel your own imagination!
- Learn how algorithms analyze large amounts of data to reduce carbon emissions or mitigate the effects of natural disasters.
- Discover the design and creative processes of AI art generators to help you refine your designs before building them.
- Uncover practical tips to successfully implement chat bots.
- Identify why rapid prototyping is vital for efficient product development.
Module 6 – Concerns & Risks Around AI
As AI technology continues to evolve, many concerns and risks have emerged. These include employment, data security, system hacking, and creator biases. Learn the key ways to address these concerns and mitigate risk for ethical and responsible use.
- Explore the nature of AI bias and the impact it may have on society.
- Understand the negative impacts of AI on the environment and take steps to mitigate them.
- Uncover risks and challenges of AI and ML and create strategies to secure your systems.
- Learn practical approaches to navigate the ethical landscape of AI and balance progress with consequences.
Module 7 – Quantifying the Impact of AI
Identify best practices to measure and evaluate the performance of your AI initiatives to achieve the best ROI. Review industry case studies and leverage your strategies with data-driven insights to optimize and drive true business growth.
- Understand how to leverage AI to achieve ROI.
- Review essential AI concepts and how to use them to create intelligent dashboards and reports.
- Discover how to build and deploy AI models to automate data processing tasks and improve productivity.
- Identify ways to improve Human Resources (HR) processes, the tools you’ll need, and how to measure the impact.
- Dive into visual AI and its uses.
Module 8 – Driving AI Transformation & Adoption
Lead successful AI initiatives and drive positive change. Explore the various stages of change management, learn to effectively communicate the benefits of AI, assess your organization’s readiness, and identify tools to manage change and overcome resistance.
- Discover how AI can enhance the employee experience and overall company culture.
- Identify the key steps to successfully introduce AI to your employees to foster a culture of learning and innovation.
- Apply frameworks to the context of AI adoption to overcome challenges.
- Learn the 4 guiding principles to educate your staff and ensure a smooth transition.
Capstone Project: Strategic AI Plan
Strategic AI Instructors
Eric Greenberg
Eric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He’s committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.
Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations.
With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies.
Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law.
Carol Buehrens
Carol’s passion for improving customer experience has resulted in numerous awards, including the prestigious “CX Innovation Award” from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, the Liberty Mutual Star Award, and is listed in the World’s Top 30 Customer Service Professionals.A Founding Member and Expert Panel Member of the international Customer Experience Professional Association (CXPA), Carol is also an active member of the San Diego Customer Experience Special Interest Group (CX SIG), and Professor at California State University Fullerton and University of California San Diego.
Contact Us
For all program questions and information, please contact Heather Brown (program manager), who is best suited to answer your questions.
If you have a question specific to Harrisburg University, please contact Professional Education at Harrisburg University.
Heather Brown – Program Manager
Zschool and Harrisburg Partnership Program Manager
Email: hbrown@execed.hc.edu
Phone: (717) 200-4412 ext 80
