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Enhance your ROI by implementing AI

Artificial Intelligence (AI) is transforming the world we live in. AI refers to a collection of computer programs and technologies designed to solve complex problems in ways similar to humans. It’s an ambitious effort to replicate human thought, creativity, and intuition, all simply using software code. You’ll break down the implications of AI, including its role in the job market, and the capabilities and challenges to expect, and learn to navigate the risks and rewards of implementing AI at your organization. This program will expand your knowledge and help you discover the incredible possibilities of AI.

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About the Program – Enroll Today! – Curriculum – Instructors – Contact Us

About the Strategic AI Program

Harrisburg University’s Strategic AI Program is designed by industry experts for professionals to use AI frameworks and best practices developed by top companies. You’ll be immersed in practical projects and real work challenges as you apply principles and techniques to drive AI innovation. Be ready to roll-up your sleeves and apply new skills in this hands-on, interactive course.

Enroll Today!

8 Modules Online ($4,995)

Rolling Admission – Start Anytime

Self-paced
Strategic AI Portfolio & all course materials
Hands-on projects
Interactive Discussion boards

Register Now

Strategic AI Curriculum

Module 1 – Introduction to Strategic AI

Learn the fundamentals of AI. Understand how to use AI in the workplace and the potential pitfalls when it goes wrong for a business. Uncover best practices for implementing AI in a business setting and how to maximize the benefits.

Module 2 – A New Strategic Framework for Applying AI

Discover the various types of AI functions and the best opportunities for businesses. Identify and address business needs that can be solved with AI. Understand the impact on the customer experience and how AI can enhance the customer journey.

Module 3 – Embracing AI’s Disruptive Power in Your Job

AI has disrupted many jobs across various industries, and this trend is likely to continue. However, new job opportunities have risen in a variety of fields. Learn how to adapt to this disruption to remain competitive in the changing job market.

Module 4 – AI’s Disruptive Power Across Industries

The industry impact of AI is affecting the way businesses operate. Leaders must approach decision-making differently. Learn the importance of identifying the immediate impact of AI on your business and how to
adapt to these changes to stay competitive.

Module 5 – Using AI for Creative Innovation!

Dive into the applications of AI in creative areas (marketing, product development, design). Leverage the latest trends to innovate with new and exciting products and services. Then, experience an AI workshop
to fuel your own imagination!

Module 6 – Concerns & Risks Around AI

As AI technology continues to evolve, many concerns and risks have emerged. These include employment, data security, system hacking, and creator biases. Learn the key ways to address these concerns and mitigate risk for ethical and responsible use.

Module 7 – Quantifying the Impact of AI

Identify best practices to measure and evaluate the performance of your AI initiatives to achieve the best ROI. Review industry case studies and leverage your strategies with data-driven insights to optimize and drive true business growth.

Module 8 – Driving AI Transformation & Adoption

Lead successful AI initiatives and drive positive change. Explore the various stages of change management, learn to effectively communicate the benefits of AI, assess your organization’s readiness, and identify tools to manage change and resistance.

Capstone Project: Strategic AI Plan

Throughout the program, you work on your very own Strategic AI Plan to documents your vision,
goals, insights, designs, and initial programs – all to drive AI success across your organization

Strategic AI Instructors

Eric Greenberg

Eric Greenberg is an entrepreneur and author, currently leading Zschool as CEO. He’s committed to providing the highest quality executive education programs to help professionals advance their careers and drive business success. His latest book, Strategic AI, is specifically tailored for non-technical leaders and decision-makers seeking to understand how AI is not just a buzzword, but a fundamental shift disrupting industries.

Eric is an accomplished AI instructor with a profound passion for blending the realms of AI and education. Through his mentorship and guidance, numerous AI enthusiasts have been inspired to pursue careers in this rapidly advancing domain. He actively collaborates with industry experts, leading research institutions, and AI organizations to stay abreast of the latest advancements in the field. Through his thought leadership, he contributes to shaping the future of AI by sharing insights, presenting innovative methodologies, and fostering fruitful collaborations.

With over 25 years of experience, his executive education courses have been delivered by more than 40 universities internationally. His programs have been featured in the New York Times and many are consider critical programs to several fortune 500 companies.

Prior to his involvement in executive education, Eric built and sold a successful marketing company with over 5000 employees and 35 offices. His book, Strategic Digital Marketing, has been translated into multiple languages and used as a textbook at several universities. He has a demonstrated passion for education, leadership, and entrepreneurship, and has presented at numerous conferences and events as an industry expert. Eric holds a degree in Economics from Wharton School of Business and a law degree from the New York University School of Law.

Carol Buehrens

Carol is the author of ‘Happy R.A.V.I.N.G. Customers!’ and is a leading CX expert. She has a wealth of skills and expertise to draw from, constructing customer experiences for over 30 years for major companies such as Liberty Mutual, Northrop, McDonnell-Douglas, Bechtel, GE, Mercury Marine, and ICW Group Insurance Companies.

Carol’s passion for improving customer experience has resulted in numerous awards, including the prestigious “CX Innovation Award” from the Customer Experience Professionals Association (CXPA), ICW Group CEO Award, the Liberty Mutual Star Award, and is listed in the World’s Top 30 Customer Service Professionals.A Founding Member and Expert Panel Member of the international Customer Experience Professional Association (CXPA), Carol is also an active member of the San Diego Customer Experience Special Interest Group (CX SIG), and Professor at California State University Fullerton and University of California San Diego.

Download the Strategic Artificial Intelligence Brochure

Contact Us

For all program questions and information, please contact Heather Brown (program manager), who is best suited to answer your questions.
If you have a question specific to Harrisburg University, please contact Professional Education at Harrisburg University.

Heather Brown – Program Manager
Zschool and Harrisburg Partnership Program Manager
Email: hbrown@execed.hc.edu
Phone: (717) 200-4412 ext 80

In partnership with Zschool

What is Zschool?

Zschool Provides Impactful Professional Education Courses

At Zschool, we collaborate with universities and corporations to coordinate, develop, refine, market, and facilitate exceptional professional education programs. We combine the academic rigor of a university with the real-world practicality necessary to generate a return on investment.

As a full-service educational partner, we deliver exceptional, highly engaging curriculum to professionals, across a variety of industries. We bring together educational programs and fortune 500 corporations for a unique partnership that provides mutual benefit and growth.

Our mission is to provide the best learning experiences possible! We don’t take our mission lightly. At Zschool, we work hard everyday to make sure our offerings are current, relevant and incorporate the best frameworks – and also superior participant experiences. We strive to set our programs apart from others. We believe that learning should be engaging, thought-provoking, hands-on, and awesome – thereby fostering loyal advocates.

Who should attend these programs?

All are invited! Each program is designed for both individuals and teams who want to achieve personal growth, influence change at their company, and who are empowered to drive new initiatives. Topics are interdisciplinary and are appropriate for those at all levels, including leadership and management roles throughout the organization. And it doesn’t make a difference which department you’re in – all departments can participate, such as human resources, sales, marketing, product design, IT, finance, operations, and legal.

When do the programs begin?

You can start immediately! The online programs are offered as rolling admissions, meaning you don’t need to wait to begin.

Do I receive academic credit?

No. Sorry, at this time, we’re not offering academic credits for program completion.

How long will it take to complete a program?

These online programs can be completed on your own schedule. We suggest completing at least one module a week, finishing in eight weeks. Overall, average time spent is from 24 – 32 hours (depending on the projects you pick to work on).

How much time should I expect to spend on each module?

Plan to spend approximately 2-3 hours for each module. This time will include watching videos, completing exercises and joining in the discussions.

What is the online learning experience like?

You’ll enjoy the freedom and flexibility of a self-paced course as you work through the Harrisburg University certificate programs online. Unlike other online courses comprised solely of reading and tests, your online learning experience Includes:

Learn by doing approach.
Easy-to-use learning platform.
Short Video presentations that can be replayed and revisited as needed.
Engaging activities and exercises that reinforce your new skills, and are downloadable for multi-purpose use.
Knowledge challenges to test your learning.
Interactive discussions with peers and instructors.
Professional plans of action to take back to your organization.
An official university-backed certificate after completion.
Inbox access to instructors and teacher aides.
Helpful templates, eBooks, workbooks, posters and more, all included.

Are there any prerequisites or work experience required?

No, there are no requirements.

What type of technology and skills do I need for the online class?

For online courses, certain skills and up-to-date technology are needed to successfully complete the programs. This includes:

Computer or tablet with Internet access
Up to date browser, such as Chrome, Firefox, Safari, etc.
Microsoft Word or equivalent
Microsoft Excel or equivalent
Microsoft PowerPoint or equivalent
Adobe PDF Reader

Is there an application fee?

No, there is no application fee or per-admittance processing. Simply enroll using the “Register & Pay” option above.

What is the cost of the programs?

The price includes all course materials and, if online, access to the Executive Education Online Learning Portal. (The Learning Management system we used is called “Canvas”.) Group discounts are available for teams of three or more individuals.

I would like a corporate program for a large number of my employees. Who should I contact?

For corporate programs, group discounts and company-exclusive learning portals, contact Jodi Sporn at 561.972.0808, jsporn@zschool.com

Strategic Artificial Intelligence Program