- About
- Values
- Why HU
- FAQs
- Pricing & Registration
ABOUT THE PROGRAM
Empower Your Team With Core Sales Skills
Fundamentals of Selling is a two-day, in-person sales training program in Harrisburg, PA, designed to transform new sales professionals and early-career team members into confident, high-performing contributors. Through applied, interactive training, participants will gain the tools they need to sell with authenticity, purpose, and trust.
Who Is Sales Performance Academy For?
The program is ideal for both individuals and teams:
- New sales professionals
- Career changers entering sales
- Early-career team members with less than one year of experience
- Those navigating transactional and shorter sales cycles
- Organizations seeking to strengthen new sales onboarding and talent development
THE VALUE OF SALES TRAINING
Why Does Professional Development for Sales Teams Matter?
Some 87% of buyers say trust is a critical factor in their decision to purchase. Moreover, salespeople who master active listening outperform their peers by 50% and new sales reps with formal training are 50% more likely to meet quotas in their first year.
This program equips learners with the skills to connect faster, communicate better, and close with confidence and integrity.
Learning Outcomes
By the end of the program, participants will be able to:
- Build trust faster and more effectively with clients.
- Ask insightful, impactful questions to uncover real needs.
- Handle objections with clarity and confidence.
- Close deals with integrity, ensuring long-term relationships.
- Strengthen performance through purpose-driven selling and personal and professional growth principles.
WHY HARRISBURG UNIVERSITY?
Why Study Sales at a STEM University?
Harrisburg University of Science and Technology (HU) is Pennsylvania’s only independent, nonprofit, STEM-focused university. As a trusted name in professional development and an emerging leader in corporate sales training, HU offers programs that combine academic excellence with real-world practicality.
Our programs are designed with the needs of Central Pennsylvania employers in mind, ensuring participants gain skills aligned with regional workforce demands and emerging needs.
- Local expertise, global impact: HU is strategically located in Central Pennsylvania, serving as a hub for innovation, entrepreneurship, and workforce development.
- Scenario-based learning: Work through real sales situations with tools and techniques you can use right away.
- World-class facilitators: Learn from experienced professionals who bring real-world insights into every session.
- Technology integration: Gain exposure to modern sales tools and platforms.
FREQUENTLY ASKED QUESTIONS
Have other questions not listed here? Please reach out to ProfessionalEd@HarrisburgU.edu.
Register Now
Cost to Enroll
Whether you’re building your own skills or developing your team, Sales Performance Academy is your next step toward stronger sales performance.
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- Cost: $995 per person
- Group discount: 25% off (groups of three or more)
Ready to Get Started?
Seats are limited, so register today. To reserve your spot, simply fill out the registration form below.
