ESPT 410 Fan Engagement Strategies

Events like the Super Bowl, Olympics and World Cup that rally the country around a national team generally drive heavy fan engagement. For regular season play, however, pro teams are increasingly challenged to find new ways to connect or retain fans in an era where in-arena attendance is down. Today, fans have countless ways to watch games, check scores and keep up with teams and players, be it via broadcast television, social media or streaming services. In this course, the student will use this digital shift to explore new opportunity for sports brands to leverage data to boost engagement and revenues.