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 Wei-Kang  Kao

Wei-Kang Kao Assistant Professor of Statistics and Analytics

Kang is an assistant professor at the University. Before HU, he received his PhD degree in REMS from Oklahoma State University. His current area of focus, is consumer behavior with technology issues, especially on smartphone games, apps, data analytics, simulation modeling and digital marketing related studies such as social media and online marketing.

Teaching & Research Interests:

Consumer Behavior and Digital Marketing: Smartphone use, apps, games and technology/information/internet related issues
Statistics and Data Analysis: applied statistics in marketing field
Structural equation modeling: model building, multi-level/experimental/ multivariate SEM
International/Cross cultural study

Education

PhD in Research, measurement, statistics and evaluation, Oklahoma State University, Stillwater, OK.

Master in Research, measurement, statistics and evaluation, Oklahoma State University, Stillwater, OK.

Bachelor in Psychology, Kaohsiung Medical University, Kaohsiung, Taiwan.

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