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 Wei-Kang  Kao

Wei-Kang Kao Assistant Professor of Marketing Analytics

Dr. Kao is an assistant professor of marketing analytics at the University. Before HU, he received his PhD degree in REMS from Oklahoma State University. His current research area of emphasis is artificial intelligence and marketing/ IT service and E-commerce/digital marketing. Specifically on service robots, digital shopping, and mobile usage.

Research Interests:

  • Artificial Intelligence and Marketing/ IT service
  • Human-Robot interaction
  • E-Commerce/Digital Marketing
  • Service Marketing
  • Statistics and Data Analysis
  • Structural equation modeling


  • ANLY 510: Analytics II: Principles & Applications
  • ANLY 545: Categorical Data Analysis
  • CBDS 620: Marketing Applications
  • GRAD 695: Research Methodology & Writing


PhD in Research, measurement, statistics and evaluation, Oklahoma State University, Stillwater, OK.

Master in Research, measurement, statistics and evaluation, Oklahoma State University, Stillwater, OK.

Bachelor in Psychology, Kaohsiung Medical University, Kaohsiung, Taiwan.


Kao, W-K & Huang, Y-S. (2023) Service robot in full- and limited-service contexts: extending technology acceptance model. Journal of Hospitality and Tourism Management.

Kao, W-K & L’huillier, André (2022) The Moderating Role of Social Distancing in Mobile Commerce Adoption. Electronic Commerce Research and Applications.

Huang, Y-S & Kao, W-K. (2022). The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic: An Abstract. Academy of Marketing Science Annual Conference-World Marketing Congress.

Foubert, J, Mwavita, M, Hunger, K, Kao, W-K & Pittman-Adkins, P (2022) Prediction of Bystander Intervention Behavior in a Sexual Assault Situation: The Role of Religiosity, Empathy, and Gratitude. Dignity: A Journal of Analysis of Exploitation and Violence

Huang, Y-S & Kao, W-K. (2021) Chatbot service usage during a pandemic: fear and social distancing. The Service Industries Journal

Kao, W-K. (2020) Book Review: Structural Equation Modeling with lavaan, Kamel Gana and Guillaume Broc. Structural Equation Modeling: A Multidisciplinary Journal

Story, C.R., Members of the Southern Harm Reduction Coalition, Kao W-K, Currin J, Brown C & Charles V. (2017) Evaluation of the Southern Harm Reduction Coalition for HIV prevention. (Health Promotion Practice)

Story, C.R., Knutson, D., Kao, W-K., Stuck, A., Shreffler, R., Pratt, K., Croff, J.M. & Miller, B.M. (2016). Health Related Quality of Life and Social Support: A rural Mobilizing for Action Through Planning and Partnerships feasibility study. American Journal of Health Studies, 31(1).

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