Save the Date!
Social Media Summit 2011 is set for September 14, 2011
The information below is from the 2010 event. If you missed the event, you can still watch the panels. Browse the links to the right to view each panel. The University will host the 2011 Social Media Summit on Wednesday, September 14, 2011. If you have a topic that you would like a panel to address or if you wish to serve on a panel, email your idea, bio and contact information to CONNECT@HarrisburgU.edu.
Twittervention: Social Media & Legal Issues for Employers, Educators & Parents
9:15 a.m.- 10:45 a.m.
Social media is a fact of life for millions of people, so the real question is not whether we connect, but where and in what ways we should connect to benefit from online networking’s pluses and avoid its minuses. The proliferation of social media is changing us, raising questions for lawmakers/policy makers/educators and parents alike. With 500 million active users (the size of a small country) and growing fast, many of the legal issues with social networking such as Facebook are still relatively unsettled. Our panel will discuss how far employers and educators can and should go to guide employees’ and students social networking activities to prevent or reduce problems.
Adam L. Santucci is an Associate in the Labor and Employment Law Practice Group of McNees Wallace & Nurick LLC. He regularly represents and counsels unionized employers in all aspects of labor relations including collective bargaining and labor arbitration, and non-unionized employers on union avoidance. Adam alsocounsels both unionized and non-unionized employers in all aspects of employment law. Adam has experience in a variety of matters, including analyzing and developing cases, conducting research, providing litigation support, and developing employment policies and contracts. Immediately before joining McNees Wallace & Nurick, Adam served as the Human Resource Director for the Pennsylvania Fish and Boat Commission, an independent Commonwealth agency. He managed all of the human resource programs for the Commission including recruitment, employee training and development, payroll, Family and Medical Leave Act compliance, Equal Employment Opportunity compliance, Americans with Disabilities Act compliance, Civil Service Act compliance, workers' compensation, unemployment compensation, performance management and labor relations.
Thomas D. Rees is a Partner with High Swartz, LLP in Norristown, Pennsylvania, where he heads the firm's Litigation and Employment Practice. He focuses his practice primarily on employment law, where he represents employers in litigations over employment terminations; restrictive covenants, trade secrets, and other employee mobility issues; employment discrimination and sexual harassment matters; employment contract disputes; and defamation and privacy related matters.
Amy Foerster is Special Counsel with Saul Ewing LLP's Harrisburg, Pennsylvania office, and serves as Vice Chair of the Firm's Higher Education Practice Group. In that capacity, Amy provides legal services to several colleges, universities, community colleges, and career training schools. Amy advises her clients on many issues impacting institutions of higher education, including records retention, Title IV federal student aid, information security, FERPA, student affairs policy drafting and enforcement, and additional compliance-related matters. Amy is frequently asked to speak and write about electronic discovery in litigation, compliance issues, and employment law developments to the extent those topics impact on institutions of higher education. Amy is also a member of Saul Ewing's Litigation Department and Labor, Employment and Employee Benefits Practice Group.
Erik M. Pelton is founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, Virginia. Erik will discuss legal issues generated from social media including employee posting policies, liability issues, trademark and copyright issues, privacy issues, human resources issues and more. A trademark and copyright attorney, Erik has worked with numerous social media website operators and many clients with social media accounts and concerns.
Moderated by Charles Palmer, Exec. Dir. Center for Advanced Entertainment & Learning Technologies/Assoc. Prof. of Multimedia at Harrisburg University of Science and Technology
Cyber Advocacy: Social Media and Political Change
11:00 a.m. - 12:15 p.m.
Political advocacy groups are no longer sitting on the sidelines when it comes to social media. In today’s social media age, any issue advocacy or public affairs campaign that relies solely on traditional media and paid advertising simply will not succeed. Advocacy groups understand this new reality and are actively using platforms like Twitter and Facebook to educate, connect and mobilize their members and stakeholders and to focus the lens through which legislators, policy makers and regulators view their key issues. Join members of the media, authors and political change experts for a discussion on how social media and cyber dissent are bringing about political change both here and abroad.
Dallas Lawrence is Managing Director of Digital Public Affairs for Burson-Marsteller. Dallas advises companies, organizations, countries and brands on effective solutions for navigating the intersection of online activity and offline impact critical in today's ever changing digital landscape. He provides clients with the benefit of more than a dozen years of experience developing and implementing winning integrated public affairs strategies that bulletproof reputations and build brand equity in the online marketplace. Before joining Burson-Marsteller, Dallas chaired the social and digital media practice for Washington, DC based crisis communications firm Levick Strategic Communications. He led strategic communications efforts for several of the firm's highest profile clients in the defense, energy, oil and gas, pharmaceutical and global financial industries. Previously, Dallas served as the first Vice President for New Media for the National Association of Manufacturers (NAM). Dallas served for more than four years as a trusted member of President Bush's communications team, representing the White House in more than a dozen countries as the director of the Office of Community Relations and Public Liaison for the United States Department of Defense for Secretaries Rumsfeld and Gates. Prior to his Pentagon service, Dallas was appointed as the Director of Regional Media Outreach and spokesperson for Ambassador L. Paul Bremer and the Coalition Provisional Authority in Baghdad, Iraq.
Joyce M. Davis is an award-winning journalist and internationally acclaimed author who has lived and worked around the globe. She is former foreign correspondent and foreign editor for National Public Radio and Knight Ridder Newspapers, once the second-largest newspaper chain in the United States. Ms. Davis specializes in foreign affairs and the media, and has written extensively on terrorism, national security and Islam. From 2003-2007, Ms. Davis was Associate Director of Broadcasting for Radio Free Europe/Radio Liberty in Prague, Czech Republic. In her senior role at the international broadcasting agency, Ms. Davis supervised radio and internet services to Iran, Iraq, Afghanistan and the countries of Central Asia. She was a leading voice in providing news and information to Iran through Radio Farda (tomorrow) and has reported from the country as well as from much of the Middle East. Ms. Davis has received numerous awards and distinguished fellowships, including senior fellowships with the United States Institute of Peace, Journalists in Europe based in Paris, and the Salzburg Seminar in Austria. Ms. Davis has spoken at such respected institutions as the U.S. Naval Academy, the National Security Agency and the U.S. Military Academy at West Point. She is regularly called to serve as television and radio host and moderator, and has appeared on CNN International, the BBC as well as on Fox News.
Dennis Owens is a 25-year, award-winning, broadcaster. He is currently an anchor and capitol reporter at WHTM, the ABC affiliate in Harrisburg. Additionally, he teaches Media, Politics and Public Policy at Harrisburg University of Science and Technology.
David E. Johnson is CEO of Strategic Vision, LLC, a public relations and public affairs agency. Mr. Johnson worked on Bob Dole’s 1988 Presidential Campaign and has overseen numerous campaigns across the nation. He can discuss in detail the tremendous impact of Social Media and Political Change. He can discuss how it is being harnessed, what to look forward to in the future, and notable successes and failures. Mr. Johnson has appeared on ABC, CNN, CNBC, Bloomberg Television, the BBC, and FOX Business Network for his expertise.
Roy Wells is President and Managing Director of Triad Strategies, a multi-disciplinary public affairs firm based in Harrisburg, Capital City of the state of Pennsylvania and with offices in Lancaster, Philadelphia and Washington D.C. Triad’s clientele includes Fortune 500 companies, major healthcare providers and hospital groups, agribusinesses, energy companies, non-profits, organized labor, state agencies and trade organizations. Roy aptly recognized the value of Social Media technologies and strategies as a valuable tool for Triad’s public affairs services, and has become one of the nation’s foremost experts on the use of social media in political and electoral pursuits. He is a frequent contributor to Social Media Today, and his blogsite, www.roywells.com, has become a popular site for social media enthusiasts, political and campaign activists, and other public affairs professionals around the globe. At his direction, Triad became the first public affairs firm in the state to actively embrace social media strategies on behalf of its public policy pursuits, including naming a Social Media Director and integrating SM into virtually of its clients’ workplans. The firm also provides public affairs and public relations services that are solely based on SM technologies and strategies, and its www.TriAdvocate.com blogsite has become one of the definitive voices of progressive public policy advocacy in the nation.
Moderated by Dr. Mehdi Noorbaksh, Associate Professor of International Affairs at Harrisburg University of Science and Technology.
Social Progress: Business Innovation through Social Media
1:15 p.m. - 2:45 p.m.
For the “Facebook” generation of worker, information is designed to be broadcast, shared, and commented upon. When faced with a problem, question, or issue, a member of this generation will naturally “reach beyond the firewall” and broadcast their questions to their friends, colleagues, and anyone who might be able to help. Join a panel of experts who will discuss how companies who successfully engage their employees, utilize social media to facilitate alignment, and are able to leverage social communication to contribute to proper execution may then use social media to encourage employee-driven innovation.
Dr. Sherrie A. Madia is a social network strategy expert and consultant to organizations. She is Director of Communications at the Wharton School, University of Pennsylvania, and serves on the Advisory Board of EyeCatcher Digital, a electronic media strategy and marketing firm. With fellow social media strategist Paul Borgese, she is coauthor of the critically acclaimed book, The Social Media Survival Guide: Everything You Need to Know to Grow Your Business Exponentially with Social Media (Second Edition).
Matthew A. Zieger believes that the social media revolution holds the keys to a better, more functional, and more relevant government. As the Chief Operating Officer for the Team Pennsylvania Foundation, he has ten years of experience bridging the gap between businesses and government, and building uncommon partnerships for the common good. For 14 years, Team Pennsylvania Foundation has driven innovation in Pennsylvania's economic and workforce development landscape, investing more than $50 Million in projects that have improved the businesses, communities, and lives of Pennsylvanians from Sharon to Easton.
Richard Bonds is Director of the Office of Social Media in the Department of Community & Economic Development for the Commonwealth. Coming from a marketing/advertising agency background, Richard joined the Pennsylvania Tourism Office in 2003. His imaginative mind has helped launch four new creative campaigns for the Pennsylvania Tourism Office over the past six years, where he served as executive director of tourism marketing for the Commonwealth. One key component of these communications was the inclusion and embracement of social media channels. In 2009, Richard became the director of the newly created Office of Social Media for the Department of Community & Economic Development. His responsibilities include oversight, development, monitoring and communication through a whole complement of social media channels including: Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, GoWalla and our blog, Savvy Grouse. One of the most recent developments is the growth of geo-based mobile social networks where PA became the first state in the nation to offer Foursquare badges to residents and visitors.
Sonya Donaldson is a veteran journalist with more than 14 years in the tech industry. She is the founder and editor of Tech & Sensibility, a site that focuses on the intersection of technology, business, and education. The former technology editor at Black Enterprise magazine, she specializes in strategies for entrepreneurs, startups, and small businesses, advising companies on hardware, software, and web tools implementation. In her 19-year career, Sonya has worked with the Los Angeles Sentinel, The Daily News Los Angeles, Windows Sources, and Yahoo! Internet Life as writer and editor. She began as a graphic designer, later wearing hats as diverse as assistant editor and IT admin. A "social connector," Sonya is also a public speaker on a variety of technology issues: social media for entrepreneurs and small businesses, digital divide and access, women in technology, African American tech innovation, and technology and education. Sonya is currently a Ph.D. candidate in English Literature at the University of Virginia, where she teaches twentieth- and twenty-first century literature and a popular first-year writing course called Tech & Sensibility.
Moderated by Dr. Eric Darr, Executive Vice President at Harrisburg University of Science and Technology.
Social-ucation: Training and Educating Through Social Media
3:00 p.m. - 4:30 p.m.
Just a few years ago, social networking meant little more to human resource officers and educators than the headache of determining whether to penalize employees or students for inappropriate activities captured on Facebook or MySpace. Now, managers, corporate learning officers, teachers and students have a vast array of social-networking sites and tools from Ning to VoiceThread and Second Life to draw on for such serious uses as professional development and project collaboration. Join a panel of experts who are passionate about using social networking tools and learn how to use these platforms to engage and educate both your workforces and students.
Alan Todd is Chairman of the Board for Corporate University Xchange, the world's leading corporate university research and advisory company. While serving as a thought leader in the learning industry, Alan founded and served as CEO for two successful global learning companies. Over the past 20 years, he has won many learning industry awards and has spoken at conferences around the world on workforce development strategies. Prior to joining CorpU, Alan was Chairman and CEO of KnowledgePlanet, a company he founded that helped launch the eLearning revolution. He led the company through mergers and acquisitions, expanded the user-base to 150 countries, and raised nearly $100 million in private equity.
Ira S. Wolfe is a prolific author, columnist, business blogger and sought-after-expect on hiring and workplace trends. He is the author of the new book Geeks, Geezers, and Googlization: How to Manage the Unprecedented Convergence of the Wired, the Tired, and Technology in the Workplace. He is an international speaker on current and future workforce trends, generational crowding, skilled worker gaps, and best practices in hiring and succession. His other books include The Perfect Labor Storm 2.0, The Perfect Labor Storm Fact Book, Understanding Business Values and Motivators, and Coming Job Boom.
Luke Kempski is President of JPL, a marketing, communications and learning solutions company based in Harrisburg. Luke joined JPL in 1989 and was instrumental in directing the company to expand into e-Learning, web development and digital marketing. JPL has diverse clients including: The Hershey Company, Harsco, Giant Food Stores and the Commonwealth of Pennsylvania. Throughout his career, Luke has been a leader in promoting media and technology based learning solutions. Current projects include learning games, social learning and mobile learning applications. Luke graduated from Wilmington College with a B.A. in Communications and from Penn State University with a M. Ed. in Training and Development.
James Gates' career spans over 33 years in public education. His blog (tipline.blogspot.com) won the 2007 Edublogs Award for the Best Resources Sharing Blog. It has recently been listed on the Top Online University Review web site as one of the "Top 50 blogs for e-learning Tools and Tips". Jim served as President of the Pennsylvania Educational Technology Expo & Conference (PETE&C) Committee for 2007-2008. He received the 2009 Pioneer Award from the PA Association for Educational Communications & Technology (PAECT) in recognition of his lifetime leadership role in instructional technology. He has won both a National Gold and a National Bronze Award for a monthly column he wrote for Child Guide Magazine.
Moderated by Andy Petroski, Director of Learning Technologies at Harrisburg University of Science and Technology and the 2010 PA TechQuest Technology Educator of the Year.
Have an Idea for a Panel Topic? Do You Want to be a Panelist?
If you have a topic that you would like a panel to address or if you wish to serve on a panel, email your idea, bio and contact information to CONNECT@HarrisburgU.edu.
Sponsorships & Exhibit Opportunities
The Social Media Summit is a free event for participants, thanks to sponsors who make it possible. A variety of sponsorships opportunities are available.
Sponsors will have their logos displayed online and on digital signage at the event, and will be given credit at the event. Exhibitor spaces are limited to companies providing products and solutions related to the use of social networking and media platforms for education, training, marketing, and branding.
To receive sponsorship or exhibitor information, please email CONNECT@HarrisburgU.edu or call 717.901.5146.
Harrisburg University is located at 326 Market Street in Harrisburg. Seating is limited to 125 for each panel. If you have questions about the event or need assistance, please email Events@HarrisburgU.edu The schedule is subject to change.